4mysales
02-24-2008, 11:33 PM
The Five Steps in Word of Mouth Marketing
In my search to find some great new content for the for my blog, I came across Andy Sernovitz book
Word of Mouth Marketing which, just happens to be on the very topic that I am creating this e-book about. Anyway, there is a lot that you can learn about going viral from Andy’s book, but it amazed me that his Five Steps for a Word of Mouth program was reprinted in the blog space everywhere. I’m not usually a lemming, but some content deserves to be repeated. Here are the steps; taken from an article by Andy on Marketing Profs:
1. Talkers: People who are more likely to relay your word of mouth message
2. Topics: Portable concepts for people to talk about, simple ideas that are word-of-mouth friendly
3. Tools: Techniques and technology that make it easier for word of mouth conversations to take place
4. Taking part: Participating in the word of mouth conversation and engaging in a genuine two-way dialog
5. Tracking: Measuring the online conversation
-4MySales Realtor Marketing Blog
In my search to find some great new content for the for my blog, I came across Andy Sernovitz book
Word of Mouth Marketing which, just happens to be on the very topic that I am creating this e-book about. Anyway, there is a lot that you can learn about going viral from Andy’s book, but it amazed me that his Five Steps for a Word of Mouth program was reprinted in the blog space everywhere. I’m not usually a lemming, but some content deserves to be repeated. Here are the steps; taken from an article by Andy on Marketing Profs:
1. Talkers: People who are more likely to relay your word of mouth message
2. Topics: Portable concepts for people to talk about, simple ideas that are word-of-mouth friendly
3. Tools: Techniques and technology that make it easier for word of mouth conversations to take place
4. Taking part: Participating in the word of mouth conversation and engaging in a genuine two-way dialog
5. Tracking: Measuring the online conversation
-4MySales Realtor Marketing Blog