PDA

View Full Version : marketing idea - different closing gift


4mysales
02-25-2008, 12:28 AM
Instead of giving your clients the same old “just moved” or “our new home” change of address cards, why not create a photo-collage (photomoasic) of their new home made up of pictures of the new residents, the various rooms of their home, as well as your picture, logo, and offices? The photomosaic can be embedded into your standard change of address post card, or if you are feeling unique, you can have a copy of it framed as a personalized closing gift for your clients. Personally, I would recommend you do both.

So how do you create a photomosaic closing gift? Actually, it is really easy. Purchase of download a dedicated photomosaic software. Here are a list of them www .aolej.com/mosaic/compare.htm) and when you are ready, take a picture of the property in question (preferably with the new residents posing in front) and a number of other “family” pictures of the house and the new residents in it. Apply all of these photos to the software and send the output to a professional printer for conversion into postcards and farmable art.

As a follow-on, email your client a copy of the graphic with a thank you note. They will likely send it to their friends and family. Separately, ask if you can do it for them and get a list of email and mailing addresses. This is a great tool for referral marketing.

-4MySales Blog Realtor Marketing Ideas

RobM
02-25-2008, 10:02 PM
I just figured that a gift card to Lowes or Homedepot or some restaurant is alot easier. Just dont have a ton of time so need to lean back on the old fail safe.

jenniferi
03-26-2008, 11:42 PM
I like the idea of personalizing closing gifts, but I agree that this photo montage seems very time consuming. I like the practical idea of gift cards myself...

TimuM
03-27-2008, 07:31 AM
Hmm I like the Idea...
How about giving a digital photo album which also has your small ad in it, or on the frame......

Kauzmo Crew
08-10-2008, 04:30 PM
We have had the same realtor for 15+ years. Bought and sold a few homes and every time we have moved into a new home we have always received a house warming basket from our realtor. We love this gesture as it speaks wonders to our relationship and closing regards with her! She's incredible for always sending us Christmas cards every year. Its a sure thing that we will always use her for our home buying selling needs!

Good Luck!

Jenna

CruisingCerts
08-10-2008, 05:12 PM
have a look at this thread (http://www.realestateforum.com/showthread.php?t=9007)

it offers you the ability to provide customers a cruise package for 2 adults which will cost you only $150 per customer.

Travel tends to be a memorable and invited incentive.

BeyondThePen
08-10-2008, 05:25 PM
The photomosaic sounds lovely, but yes, time-consuming. If I had a teenager or a spouse who wanted to crank something like that out, I'd be all over it. ;)