MSN Traffic

[Magnum]

I am a little disheartened in the amount of traffic I am receiving from MSN.
I would have thought that with the big media push at around the Super Bowl that MSN would do more marketing to gain a larger share.
Is it the lack of marking that hasn’t given MSN a larger market share or what?

[Greg]

It is the lack of good search results that is keeping MSN from gaining market share. I tried to buy an ad in the MSN business directory and could not find it on MSN. I had to use google to find the MSN directory.

[Jim Olenbush]

If MSN still serves up such poor results this late in the game, there is no hope for them regaining market share.

[Jaysonnhs]

In addition to search query improvements, I think MSN needs to start offering people more free tools and services like Google does.

[FJCOM]

I had to use google to find the MSN directory.

That is funny!

I don't think MSN is altogether worth the effort.

I ranked #1 with my top keywords, and traffic was not so impressive.

[Mike Taylor]

MSN and G don't even compare when comes to search results, free tools, etc. G just provides a much better service that people want and trust.

[wood1e]

MSN is only worth bothering with, if you have manage to get exposure on Yahoo and Google. See it as all exposure is good, but some is just not as good as others...!!!

[Alan Murray]

Traffic from MSN is possable but only big keywords carry much traffic.

[RobM]

MS Live I hope will pick up the pace soon

[wchua24]

im sure msn time will come..hehe

[AgentRevenue Rob]

To me, this really comes down to a cost vs. return concern.

With all forms of online advertising, it is very important to track, adjust, add, and remove campaigns.

For example, I have a list of over 100 different places where I can advertise. I track each result and if it is not performing, I adjust my advertising (change banner graphic, change text, etc). I will adjust an ad 3 times over 3 months (once a month) and if the advertising still remains unproductive, I will remove the campaign from that source (no matter if it's the all mighty google or some small unknown site). With the removal, there is now room in my marketing budget to try a different source of advertising so I go back to my list and try a source I previously discarded or a new one.

Hope this helps!

[arre]

Although MSN has a significantly smaller market share (1/6 of google), their traffic converts to sales almost twice as well as google's traffic, so it's worth looking into.

[jvcus17]

well msn is not that good like google..however there are ways to improve your site in msn..gotta know it..