Change your <title> tag periodically

[ventasman]

Once the search engine has given to you the placement you wanted, change your TITLE tag, not at all, but by inserting new keywords on your title, you improve your search results.

Example:

If your site sales Real Estate, and it is at Miami, Florida, you can name your site (TITLE):

Florida Real Estate Pros

Now, once you appear at the 1st page on the SE, change the TITLE for:

Real Estate Pros Miami Florida

Once that is too at the main search results page, use this other:

Beach Front Real Estate Miami Florida

And so on. Than is bringing me a lot of results. Try, you will not lose. :o

Regards from Panama City, Panama.
The Panama Team

[soulbleed62]

wont you lose your position for the first title though?

[Codythebest]

wont you lose your position for the first title though?

I had that concern also...
I think so because, if not, you could stay in the 10 first position for 10 different title...which I don't think so...

[soulbleed62]

yeh i think its better to choose a great heading that has your main keywords in it, and stick with it.

[ventasman]

The advise i´m giving you is a proven one. I did it on a health website and it worked. I have first result for more than 100 searches and keep working on it. What i do is that once in a whyle change the title back to the original for some weeks and then change again. It helps to keep the first place for all the positions.

Try.

[HHI Golf Guy]

Sorry - that's not good advice.

If your site is struggling, by all means experiment with a new title tag, expecially on your interior pages. But if you have good rankings, don't mess with your home page title tag. Google is especially sensitive when it comes to title tags.

Remember that your title tag - especially the home pag tag - is more than something used in SEO. It's also a call to action for people reviewing search results.

[wikkideclipse]

The Page Title
The page title weighs heavily in the algorithms of all the major search engines, so be prepared to spend some time on it.
Here's what to look for:
Write an accurate, keyword-rich page title of about 7 words.
Do not include stop words (and, the, a etc.) in the title. That just wastes space.
Remember that each page can (and should) have a unique title.
Remember that the title is the first and probably the only thing the searcher will look at in the search results. Having a keyword list as title might get you listed higher (if you're not penalized), but it's less likely to get clicked than a well structured title.
Syntax:
In the HEAD section of the site add:
<title>Your Keyword-Rich, Descriptive Page Title Here</title>Visit My Site: getmoreoffers.com

[ventasman]

Sorry, but You Are Wrong. All my sites are first result on google for my top searches bro, most of them have above 1000 searches that gives them max on the 3rd page.

Maybe you really believe that is not good advice, and i´m sorry you have not the experience. But i´m just telling you the truth. To try or not, that is the question. If you feel you are ok, keep going. But if things are not going perfect for you, give it a try.

Be happy people.

[jonlarsen002]

The Google webmaster guidelines discourage titles with too many keywords. Furthermore, they say it's never beneficial in the long-run to try and manipulate your way to the top. Now I may be a little too much "by the book" but it seems Google knows what they are doing and can find a way to have pagerank reflect the guidelines they suggest.

[cmeesoon]

Well first of all...speaking from years of experience ....DO NOT CHANGE YOUR TITLE ! unless what you have is not right in the first place! If you want to rank high for other phrases then create a new page and then SEF the url and create a new title for the new page etc... I design websites for clients as well as my own company and I SEO for VERY competitive phrases in multiple markets and if you were to to do what he suggest for a competitive phrase that EVERYONE "Pros" are trying for then you would get knocked off within the week.

LOL....you tell me you can stay at #1 with that method for a "real" search phrase like "Miami Real Estate" that SEO Pros are getting paid to SEO for and I'll eat my words.

[marcosll]

You should be changing your tags only if you think they need improving.

FACT: The more words you have in your tags the less weight each word receives.



(http://www.palmestates.net)

[DiscreetMike]

I've noticed that if you change the title just a little bit it does help some what. Like someone said earlier, if your title is "Once I saw a pretty horse", you might consider "I remember seeing a pretty horse"....

[Cash Home Buyers _ com]

Ventasman is more correct than he is wrong. The others should try it before coming to their conclusion. This works best on strong sites, and new sites should be more consistent. Also, you need to know how the title tags will affect you to not make bad moves.


I've noticed that if you change the title just a little bit it does help some what. Like someone said earlier, if your title is "Once I saw a pretty horse", you might consider "I remember seeing a pretty horse"....
This is the key part, which is to use variations of your keywords in your title tags. So you are not changing necessarily the substance but you target specific phrases.

Google will cache you for those specific tags and assign you importance for those phrases even after you have changed them a bit. Of course title tag guidelines are always good to follow even when tweaking.

And yes use different ones for every page

[bluefrog59]

The only reason to change the titles on your site is, after becoming more familiar with how SEO works, you realize you have stupid page titles. Otherwise - carefully select your titles according to page content and DON'T TOUCH THEM! You are begging for Google to think you are just changing them for a better ranking. That is exactly what they are against. They like page titles to remain constant and content to be fresh where possible.

[fsbo mls]

changing title tags? i don't think i would do it unless i started dropping in one category and decided to target another keyword.:confused:

[FSBOJane]

I'll admit that blogging/online forums are all a little new to me, so I'm getting a bit lost. Change your keywords, don't change yoru keywords... ah! I hope it works if you try it, but I'll just stick with regularly updating my content.

Too confusing! ;0)

[bluefrog59]

I'll admit that blogging/online forums are all a little new to me, so I'm getting a bit lost. Change your keywords, don't change yoru keywords... ah! I hope it works if you try it, but I'll just stick with regularly updating my content.

Too confusing! ;0)

It can be... :)

The main thing you want to keep in mind is: search engines don't really like frequent page title changes. This will make your site move all over in terms of rankings. wikkideclipse gave some great advice in this thread on how to write a good page title. Try to get it right the first time and don't change it unless the page content changes dramatically.

What search engines LOVE is when you are able to obtain good quality incoming links to your site using key words that relate to the subject of your web site. Good quality? Example: if you specialize in real estate in the Houston Texas area you may choose to have links that say "Houston Homes" or "Houston Real Estate" and so on. The more of these you have from sites that compliment the real estate industry the better your site will rank. Sites that compliment a Houston Real Estate site might include: mortgage companies (especially in Houston), moving companies, other real estate sites, real estate directories, home inspection companies etc..

This is the beginning of good site traffic building. ;)

[Greg]

Every time I changed mine it helped. I left the core title the same and added more to it to go after the long tails. It works. I hit those long tails in a matter of days.

And if you are in my market please follow that really good advice and limit your title to 7 words. Thanks

[the-ref]

If you have a winning title that is top ranked for whatever keyword(s) you are going for, changing it is probably one of the worst things you can do. Google places a huge (probably the highest) value on your title tags and if you decide to change it when it is doing well, you can pretty much kiss the top ranking you had goodbye. This is coming from personal experience.

[backgammonnn123]

Agrees with The-Ref, once you have a top 10 ranking you shouldnt fiddle with the title tag, but instead you should give most of your focus at that point to a heavier link building campaign.

[Rehoboth1]

I hve to agree with everyone saying *not* to change your title tag to game the SERPS, you will definitely get Google smacked if you do. I was experimenting with this on a PR4 site of mine, not for gaming purposes but becuse I couldn't find a title I liked and my site got knocked down to a PR2 in the last update although it has enough quality backlinks to be a PR5. I set the title on that one and left it alone now.

If you do want to mess with title tags, make more interior (or landing) pages with the title keywords and point to them from your main page. This technique seems to work very well.

[HHI Golf Guy]

...I couldn't find a title I liked and my site got knocked down to a PR2 in the last update although it has enough quality backlinks to be a PR5.

The fact that your PR dropped has nothing to do with your title tag.

As far as "having enough quality links to be a PR5" is concerned, if your site is a PR2 then obviously you don't have enough quality links to be a PR5.

PR is dynamic. The linking criteria it took to be a PR7 last year might only be enough for a PR4 this year. If PR wasn't dynamic, then everyone would be gaining on becoming a PR10.

Google has been agressively targeting link buyers and sellers and devaluing those links. So if a few sites that you get links from lost significant toolbar PR during this Google purge, then your site would also lose PR via the trickle down effect.

Only top search engine rankings and conversions put money in the bank. Little green toolbar PR means nothing.

[Rehoboth1]

The site in question has over 27K backlinks nd is listed in Yahoo Directory, DMOZ and BOTW directories and has several PR6-PR7 backlinks.

I totally agree with you about pagerank being meaningless and SERPS are all I'm concerned with and I'm well aware of the dynamic nature of pagerank because I have sites with nothing on the toolbar that are first page in Google becuse of large amounts of quality backlinks.

The site in question, I think part of the problem with the title tagging was that I was using keywords such as "make money online" (btw the site is a webmasters tools and webmasters forum). After discussing the recent Google slaps for link buying and selling (which I've never done), several of my forum members noticed slapsbeing applied to sites that were using "make money online" or similar content, other areas that got slapped were web directories, "get paid to" programs (paid to read email, etc) and home based business and multi-level marketing. It seems Googe devalued a lot of the sites in those niches.

If you've also followed Matt Cutt's recent ramblings, you'll notice he openly stated that "link juice" isn't flowing into the "webmaster" and "seo" niche's either which is why some of the bigger webmaster forums got hammered.

Regardless, back on the thread's topic, I still wouldn't recommend continually chaning your title tag to game the search engines.

[charlieberry]

Sorry, but You Are Wrong. All my sites are first result on google for my top searches bro, most of them have above 1000 searches that gives them max on the 3rd page.

Maybe you really believe that is not good advice, and i´m sorry you have not the experience. But i´m just telling you the truth. To try or not, that is the question. If you feel you are ok, keep going. But if things are not going perfect for you, give it a try.

Be happy people.

Google Webmaster Guidlines

Specifically discourage this, sorry kedo, goin with Google on this one, good luck!!

[backgammonnn123]

Well some seo's have been using the methods for a while. I think an seo needs to always be 2 or 3 steps ahead of the competition to stay strong in the rankings.

[charlieberry]

Well some seo's have been using the methods for a while. I think an seo needs to always be 2 or 3 steps ahead of the competition to stay strong in the rankings.

I think there are probably more tactics than there are numbers (I understand that numbers never end) that can temporarily raise your SE results. If you are in it for the long haul, my thought is to keep adding content, play by the rules, and the changing G algorithims will keep all the "get rich quick schemes" below those who play by the rules

Just my .02

[backgammonnn123]

My seo from india is one of the best at getting tough keywords ranked high but he has a very very good understanding of link building, as his mentor made him build a search engine from scratch back when he was a software engineer. When people take a lok at his portfolio they cant believe that he did all of that :D. Anyone in america would charge an arm and leg, but his prices are reasonable and he treats his keywords like his babies. He doesnt believe in real complex onsite seo scheme. He just needs a site that has all its proper tags on it. He believes that strong link building is the foundation of getting any site ranked to the top, but he looks at link building in ways that most seo's cant even imagine.

Its almost 3 demensional lol. Dont ask me to explain because its way beyond me. If anyone wants an example of what im talking about ill pm a sample of his work and you will see for urself. So my belief (as i back his belief because he has gotten the results ) is that link building is the foundation of all seo.

I agree Charlie on the long term results, and some of his sites are still at the top of teh se's even after hes done working for them.

[FlatFeeKing]

If she is leaving in the same keywords, but adding 1 or 2 a month or so at a time it shouldnt be negative. if you have high rankings, its based on a million other things than just your title tag

[backgammonnn123]

If she is leaving in the same keywords, but adding 1 or 2 a month or so at a time it shouldnt be negative. if you have high rankings, its based on a million other things than just your title tag

I will stand by my seo's stance that link building is the most important part of seo. It's tedious and it takes much more time then most people realize.

[robinPB]

Interesting theory. I have never heard of this tactic being used, although I can imagine scenario where the Google Algo might like it. I will ask my boss for clarification.

[hasslefree]

The advise i´m giving you is a proven one. I did it on a health website and it worked. I have first result for more than 100 searches and keep working on it. What i do is that once in a whyle change the title back to the original for some weeks and then change again. It helps to keep the first place for all the positions.

Try.

Changing your Title tag will change your ranking on those key words. When google and other SEs crawl your site they rank it on the current content, therefore if you entirely change your page your rank will dramatically fall

[Greg]

Every time I have changed my metas my serps went up. I never started all over again I just added to or modified the existing tags. If the ones you have now are not working or do not address your target market then change them.

Most agent sites I look at need to change their meta tags and title.

[flatfeemls]

I believe you get better at anything you do.

So when you look back at words in your title tag you realize that you can be more direct.

Keep on changing your keywords, dont be afraid, trial and error is great, plus your placement is fine but it can be better.

[TimuM]

wont you lose your position for the first title though?

Yes you will.. If you are happy with your ranking.. Do not touch it.........

[TimuM]

Well first of all...speaking from years of experience ....DO NOT CHANGE YOUR TITLE ! unless what you have is not right in the first place! If you want to rank high for other phrases then create a new page and then SEF the url and create a new title for the new page etc... I design websites for clients as well as my own company and I SEO for VERY competitive phrases in multiple markets and if you were to to do what he suggest for a competitive phrase that EVERYONE "Pros" are trying for then you would get knocked off within the week.

LOL....you tell me you can stay at #1 with that method for a "real" search phrase like "Miami Real Estate" that SEO Pros are getting paid to SEO for and I'll eat my words.


We do SEO for #1 position for Miami Real Estate term on Google....
and No way you can get and keep a ranking by changing the meta tag like that..... :)

btw Google traffic estimator asks $550-$850 daily budget for 1-3 PPC ranking for "Miami Real Estate" term ...

[Codythebest]

Every time I have changed my metas my serps went up. I never started all over again I just added to or modified the existing tags. If the ones you have now are not working or do not address your target market then change them.

Most agent sites I look at need to change their meta tags and title.

Interesting. I should see the source of the #1 site for the keywords I'm interested in and copy/paste their meta then. I should go #1 or at least #2, right?

[TimuM]

Interesting. I should see the source of the #1 site for the keywords I'm interested in and copy/paste their meta then. I should go #1 or at least #2, right?
No, I personally think optimizing your pages is only 0.5 of
the SEO work (it only depends on how long you will do SEO on your site) ....... There are tons of tasks you need to do... plus you need to utilize new tasks.....