Yahoo! stocks

[Real Estate Forum]

are up, the revenue doubled due to overture and an increase in overall Yahoo! searches. Just saw it on the morning news.

[San Diego Real Estate]

Well just goes to show you...Yahoo is on the move! ;)

[Real Estate Forum]

Yahoo! is far from giving up. WOW their sales doubled.
I hope they will invest in the right things. :cool:
Reminds me to go to http://www.ysearchblog.com and give my 2 cents.
They do read feedback btw.

[San Diego Real Estate]

Me too Mike...I will be glad when their Rankings are back on track! ;)

[HHI Golf Guy]

While I think that Yahoo has had moderate gains in capturing search engine user share, I would be interested to see the data on whether their was an increase or decrease of PPC click throughs during the past year.

In the very limited scope of the cost of PPC keywords that I track on Overture, I have seen a dramatic increase (25% or more) in the bid price to obtain top placement.

My guess is that their increase in revenues has been fueled by PPC bidding wars, not necessarily an increase of click throughs.

[CTABUK]

I think that is pretty universal, I can never see the point of doing ppc just to get to the top of the listings. My secret is to keep changing what appears in the ad box and to keep it within the top twenty results. I have made £50 ($120) last me 5 months, and that is not because my key words are not searched, it's my thoughts that people are clicking less on 'sponsered listings' and are starting to look for sites that offer content.