Site Review Redux

[HHI Golf Guy]

OK, for reasons beyond the scope of public discussion I am asking for a site review of my real estate internet marketing (http://www.thekosloffgroup.com) web site. In the past, the site was geared towards general web design & SEO. Now I am targeting only the real estate profession. Who better to ask for a critique than the professionals on this forum?

Here are the questions that I am interested in:

1. First impression upon loading the site - professional presence or not?

I am not asking for comments on the design and layout of the site. Why? Because whether or not you like the design is based upon your own personal preference and bias. I have seen a ton of quality, professional looking web sites where I personally didn't care for the design or graphics. Now, assuming you came across this link in a search engine, I want to know if your first thought is that the site instills a feeling of confidence in your decision to click on the link.

2. After reading the main page, what page did you view next?

3. Was the ad copy readable? Did it flow, or did it seem fragmented?

4. Is the site too technical? Did tha language and terms used make you feel intimidated, uncomfortable, or techno challenged?

5. Did the site leave any of your questions unanswered?

6. Most important - does it sell? Does it make you want to take action? What is that action?

FWIW, for those that work on their own web sites these are some of the questions that you should be asking yourself. In the case of real estate web sites, there are a million of them out there - what makes yours so special and instills confidence in the prospective homebuyer?

Thanks for your help.

[VegasMack]

1) Very Professional.

2) Web design.

3) It did flow well, but I did have problems reading some of the bolded text. Maybe you could space the bold text a bit further apart for old men like me. :)

4) I don’t think it was too technical.

5) No.

6) Yes, makes me want to rework some of my sites. ;)

BTW - Loved the message with the small boat surrounded by yachts.

~VegasMack

[HHI Golf Guy]

BTW - Loved the message with the small boat surrounded by yachts.

~VegasMack

Thanks for the feedback.

I actually took that picture from the top of the Harbour Town lighthouse in Sea Pines Plantation. This picture is actually a small portion of a very large panoramic photo that I took.

What I have found is that although I generally take decent photos, it isn't until I crop them that they really "pop". In fact, I didn't even notice the small boat until I was cropping a section of the photo. I just knew that I had to find a caption that fit the photo. The credit for the tag belongs to my wife - she pointed me in the right direction with a variation of that phrase.

[VegasMack]

Brilliant marketing, and is so relevant to the real estate industry and captured the feelings that may REALTORS® have currently.

My hat is off to your wife. :)

~VegasMack

[Real Estate Forum]

I like this graphic a lot, it shows what visitors are looking for or where they are looking at. http://www.poynterextra.org/eyetrack2004/images/priorityzones.jpg

[HHI Golf Guy]

I like this graphic a lot, it shows what visitors are looking for or where they are looking at.

I remember reading about a visual test performed by a company in SF that studied the visual patterns of people using Google. It was an interesting read, but I'm a little skeptical of the results. It was a one-time test that had a sample size of only 50 people. Was this that same test?

[Real Estate Forum]

It came from here http://www.poynterextra.org/eyetrack2004/main.htm

[Real Estate Forum]

I am fascinated with studies like that. I also agree that many of them have flaws within them and you also have to see who and how many people the results are based upon.

[Las Vegas Real Estate]

It came from here http://www.poynterextra.org/eyetrack2004/main.htm
That was so interesting... thanks!

[sarahk]

Thanks Mike, that's a great diagram