Neighborhood Walk or Mailing Flyers

[mortgagecalculator360.com]

A neighborhood walk is more personal but mailing flyers covers more people. Given a limited amount of time, which choice should a realtor focus on?

[BajaGeoff]

Mailers typically have a return of less than 1% and usually require repetition to be effective. If you have the money for printing and mailing, then it might be a good way to go. I really depends on how limited your time is.

A neighborhood walk would probably provide better results but would require a lot of time to be effective. Time is money so it really depends on how much time and money you have to invest!

[els]

Mailers usually don't work that well because they are too generic. By trying to speak to everyone, no one in particular will listen.

If you want to try a mailing (postcard, flyer, sales letter), I would suggest a piece targeted to a specific niche. That way you can write content in which the particular niche is interested.

For instance, I might be selling my house in the near future and I am keeping my eye out for an agent who specializes in my neighborhood (3000 homes+ in my community). I have never recieved a postcard from an agent who markets themselves as the community expert. I really don't know who I would choose. If such an agent had sent a few postcards, I would be very interested. No agent out there has been speaking my "language." The same would go for FSBOs, luxury home buyers, etc.

There is also a science to direct mail pieces (type of postage, color of paper, font, etc) that will dictate whether the piece will have a better chance of getting opened and read.

[mortgagecalculator360.com]

Thanks for the thoughtful responses.

For a neighborhood walk, what should you say or hand out to the people you speak with?

Thanks in advance