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AgentServer
09-14-2006, 10:23 AM
This question is for all real estate agents, I'm sure a good number of us here would love to know this.

What is the best place for us (website design companies) to advertise our real estate website design service to agents.

There are still a very good number of agents out there who don't have sites. My marketing guy and I sat down the other day and started thinking about some new advertising opportunities.

I'll share our thoughts while hopping others will share theirs.

1) We thought about trying to advertise on top to "For Sale Signs", this would involve getting the agent who's listed the house to allow us to place one of our signs on top of theirs. A good number of agents pass by the sign and look at it on a daily basis.

2) The 2nd idea was to go directly to the new agents. Get them as soon as they walk out of their final test.

spjain81
09-15-2006, 01:55 AM
This question is for all real estate agents, I'm sure a good number of us here would love to know this.

What is the best place for us (website design companies) to advertise our real estate website design service to agents.

There are still a very good number of agents out there who don't have sites. My marketing guy and I sat down the other day and started thinking about some new advertising opportunities.

I'll share our thoughts while hopping others will share theirs.

1) We thought about trying to advertise on top to "For Sale Signs", this would involve getting the agent who's listed the house to allow us to place one of our signs on top of theirs. A good number of agents pass by the sign and look at it on a daily basis.

2) The 2nd idea was to go directly to the new agents. Get them as soon as they walk out of their final test.

If you want to target only real estate site designing services, you can advertise your services in real estate forums as you are doing here. You can advertise in classified ads and real estate directories also.

EmpireApts
09-20-2006, 09:47 PM
If you want to target only real estate site designing services, you can advertise your services in real estate forums as you are doing here. You can advertise in classified ads and real estate directories also.


I deal with a lot of landlords, brokers, management companies, etc.
A lot of them have pretty ugly sites. pageapartments dot com is one of them. Ask them. they really need a good one.


Alexander Mirvis
Vice President / Co-Founder
Empire Apartments Inc.
empire-apartments dot com

AgentServer
09-22-2006, 09:15 AM
Thanks for the lead Alex, they really do need a new website.

There is a huge number of real estate agents and brokers who have sites like these ones.

I've been trying to figure out how to get their attention without directly contacting them for a sale.

ger1
10-06-2006, 12:18 PM
Hi there,
yes do a search for "real estate forums" on google.
Also Real estate agents.

I think realestatewebmasters is a good site to mention your services on.

You could also advertise on ebay.

Hope this helps.
All the best
Gerry

Rusty
10-10-2006, 03:31 PM
Why not reach out to them directly? Send a personalized email explaining how you can help an agent improve their site. Give a little free advice and win the account.

AgentServer
10-10-2006, 04:20 PM
I've been wanting to take this approach for a little while now and wasn’t really sure if it would work. I was managing a large online store a little while ago and my experience with email advertising came to the point where we were spending much more of our time and efforts and not converting well enough. We’ve tried everything possible, took every suggestion when it comes to preparing the email correctly and the best response rate we got was 3.5%.

However I do think real estate is a different market, most real estate agents check their email at least twice a week. The email we put together would be directly targeted to their profession so it might turn out better.

Thanks for the suggestion.

Rusty
10-10-2006, 08:04 PM
If you're getting a 3.5% response rate, please send me your secrets!!

If it's a "cold list" that's almost an impossible number, and for even the most loyal group of readers, that is very very good.

If that's real, you're doing something right.

Lenderles
10-11-2006, 09:41 AM
Any return is a good return in todays market, I think your on the right track with what your doing yourself. Just keep in mine, 99% of realtors see
that sign in the yard as their signature. And every time you approach these realtors. Their thinking, whats in it for them. thousand of
Mortgage lenders have tried attaching signs to realtor signs and have had lots of success. Only because they had some thing the realtor could use.
:)