Ppc

[San Diego Real Estate]

If you guys are interested in PPC! I would highly recomend WhizClick.com ask for Tim White the Owner...Great guy and knows his stuff regarding Real Estate!

Good luck!

[ffang2]

What exactly do they do? I've had them call us before I think, aren't they the ones that say they can get you on google and overture PPC half the cost? How exactly does this work?

[San Diego Real Estate]

They did drop my cost considerabley! I think it's in the Vendor relationship they have! I know it has worked for me! Give Tim a call! Please let me know if you have any further questions! You are welcome to give me a call! ;)

[Las Vegas Homes]

In real estate, I have found that PPC is full of click fraud. Your competitors always want to run those cost up for you. Dont get me wrong I have in the past been able to close some good real estate deals from PPC. I know that in Las Vegas, competitors are always clicking on sponsor sites to drive you out.

[San Diego Real Estate]

Wayne,

I know that possibility does exist and it can be expensive! That is the reason you want to use a consultant like WhizClick!

[CTABUK]

Hi, I run my own PPC in Overture and e-spotting, it is as easy as pie to run your own campaign go to www.content.overture.com/d/USm/ac/index.jhtml

and create an account, put in say $50.00.I use amex as I can get 60 days Interest free credit. Then go to into the search engine where you know your competitors are bidding and go to 'see bids'. Learn what your competitors are spending and then be really really crafty, don't out bid them, start low, say nearly at the bottom of page two, they are going to spam your site and there is nothing you can do about it, except for one thing! Put www.statcounter.com on your website, it's free. BUT -use a really hard log in password, loads of @#-( why? because it is possible to hack into a website through a counter!
Then when you are ready and you have listed all the bid costs go back into your account and go to Manage Bids - Choose all your keywords - this is free www.goodkeywords.com and place about 8 keywords.
Important!!! Look at what your competitors say about their sites in their ads 'Hi I'm Joe Black and I have the Best Real Estate in Nevada' - Forget it, go for something like 'Deals our Competitors are dreading'. The fact that you have a statcounter on your site may prevent spamming, because you can report them. Forget all about adwords on Google unless your'e a billionairre who wants to go broke. Google don't give a rats a**e if you get spammed. I'll tell you how to piggyback Google through e-spotting.
E-spotting feeds Directories and a few SE's - One of those SE's (not a full blown one) is www.searchy.com it advertises on Google, normally on your keywords if they are popular, by placing a 'small bid' campaign on e-spotting you will get hits from Google. Simple stuff but effective.
I spend maybe 10minutes a week checking my Overture Account, and thats 2 minutes per day, last thing before that glass of red wine at 6.00pm - because your competitors might gang up on you, YES that happens, what they do is reduce their bids leaving you top.Which costs you money! It's happened to me loads of times, so I just reduce mine. I spend the equivelent of $50 a month on PPC that's both accounts. I bid low and stay on page 2 or even 3. People are inquisitive they will scroll down 3 pages of ads, and if the content of your ad box is 'luring' you will get hits and make sales. Now I have just saved you an awful lot of cash. But that is why I'm here!

[San Diego Real Estate]

Thanks for sharing CTABUK...That is a lot of great information! ;)

[MaxSinclair]

I've had some bad experience with PPC at Overture that had cost me a fortune in matter of 2 hours. It was for a non real estate related site. For some reason, there were over 600 clicks in a two-hour period with the identical 13-word search string. That had never happened before so I stopped the ads and called Overture immediately. They did an investigation and said nothing was wrong. I asked them what was the probability of having over 600 people keying in the identical 13 words in a search string. Their answer was highly unlikely but insisted that there was nothing wrong with their codes. Anyway, I stopped advertising at Overture and switched over to Google. So I suggest anyone who's advertising at Overture to have your own statistics program to monitor the expenses.

Max

[San Diego Real Estate]

Thanks Max...How is the Market up your way? ;)

[CTABUK]

Hi Max, I would follow that up with Overture and your credit card Company. What were those search terms? Do you have your stat records, could it be angry competitors, lets take a look see. David

[San Diego Real Estate]

Hi folks! Any new tips to share on PPC since this thread was posted! ;)

[MaxSinclair]

Hey San Diego,
The market is real hot in Portland. 15% every year and loads of investors coming up from CA. I guess we're still cheap compared to the Bay area.

Max

[MaxSinclair]

CATBUK,

Hmmm, let's see. That incident was awhile back now. I remember it was something like this "numerology, parenting, kids, teaching, mother and son, ..." I don't remember the rest, but they were highly odd combination of words. There were 17 key words in total.

Anyway, I followed up with Overture but they couldn't do d**k s**t. :mad:

Max

[MaxSinclair]

BTW, has anyone heard of or have expereince with a company called Netbiz? They do PPC with a fixed monthly cost regardless of the number of clicks.

[San Diego Real Estate]

Max you are right! That netbiz group any news or update? ;)

[MaxSinclair]

San Diego, I called Netbiz and asked for a quote for key words "Lake Oswego Real Estate". There're about 400 to 500 queries from Overture alone. Their charge was $75 a month to cover Yahoo, MSN and Google PPC top two spots guaranteed. Overture charges about 10 to 15 cents for top spot. So I did the math, it seems reasonable.

Max

[Phoenix Realtor]

Hey San Diego,
The market is real hot in Portland. 15% every year and loads of investors coming up from CA. I guess we're still cheap compared to the Bay area.

Max

The Phoenix real estate (http://www.phoenixhomes.com/ListNow/Results.aspx) market jumped 5.6% in March 2005. I am having a hard time believing it. Yet, we are still very affordable as compared to other major city's. I think our market is just correcting to where it should be based on what it costs to live in any other major city in the U.S. And, we still have a long way to go before we are at the same prices as other major city's.

PPC:
This monster is out of control. All the major SE's know it, but there is way too much money being made by them to actually step in and stop the gravy from flowing. I am constantly running into sites that have scraped results from SE's and made pages out of them so that they could place relevent Google Ad words, or others. Makes me sick. Not to mention all the automated clicking going on out there. I am glad I never paid one penny to PPC and I feel sorry for those that do. You have no idea where your money is going. On the other hand, if the above mentioned program works, it should be worth the $75 monthly to get new business. Again, if it works.

[MaxSinclair]

Hey Phoenix, 5.6% is very reasonable. I gotta talk my wife into buying something in Phoenix.

Yep, this PPC thing sucks. :D

[Phoenix Realtor]

Hey Phoenix, 5.6% is very reasonable. I gotta talk my wife into buying something in Phoenix.

Yep, this PPC thing sucks. :D

Max... reasonable? I'd say outstanding, for homeowners that is. At 5.6% per month, if it was steady for one year, homes would increase 67.2% in price for the year. Making a $300,000 home go up to $501,600, in one year. Yikes! Then no one would be able to afford to move here. I think March was just a ?lucky? month.

Anytime you want to buy out here, just give me a ring.

[MaxSinclair]

Matt, I thought you meant 5.6% from Mar 2004 to Mar 2005. You meant Feb to Mar? Holy xxxx. I'll call you if my wife agrees. Have a good one! ;)

[judyo]

I know AZ is rising in price like other areas but I don't think that was an increase from one month to the next (my Mom lives in Mesa) unless it was a seasonal thing. If I'm wrong then please let us know.

[San Diego Real Estate]

Judyo have you used PPC before?

[judyo]

I used it once or twice when I really didn't know much about what I was doing. I believe I used Overture and didn't keep track of anything. But I also didn't notice any extra activty to speak of.

[Real Estate Forum]

Since Yahoo! has bought overture, has anyone experienced any changes in advertising with them?

[CTABUK]

Over here (UK) there is no change, it is Business as usual, you say Yahoo have bought Overture, is that strictly correct? Our interpretation is that Overture is going it's own way, or maybe Overture UK is doing an MBO. Either way we know that Yahoo will be doing it's own ppc and that it is in talks with Broadband providers.

[Shimmer]

we are using overture for listing , do they cheaper than the overture? :)

[Shimmer]

Since Yahoo! has bought overture, has anyone experienced any changes in advertising with them?

no , there is no changing... :)

[San Diego Real Estate]

On the PPC side of things Yahoo does seem to have taken over from the Overture side of things! ;)

[Shimmer]

are they cheaper than the other companies for ppc?

[Shimmer]

how can i get listed yahoo listings fast? :)

[MaxSinclair]

Shimmer, have you tried this?

Yahoo search marketing (http://searchmarketing.yahoo.com/srchsb/sse.php)

Max

[CTABUK]

Personally, I'd pay Yahoo for a site review, and get Directory listed, then add new content every week. I've been on page one for two years now, so I know how I did it :confused:

[MaxSinclair]

I was told by a few people that's the best way to go too.

[smindsrt]

I was told that there is some kind of fraud filter put in place by Google for adsesne. I'm not sure if this is true but after a few clicks from the same IP within a certain amount of time the clicks don't count. You still go to the site but the owner doesn't get paid anymore adsense money.

It seems logical to me and good for both parties I hope it's true.

[MaxSinclair]

It's true for both Google and Overture that they capture your IP address. But there are groups out there that can bypass that.

[San Diego Real Estate]

Max....have you used PPC in the past and are you currently?

[MaxSinclair]

Al,
Yes, I have but not for real estate. Got burned, big time. :( I'm going to start soon for my biz. Any tips? Do you use those fixed rate PPC consultants or do you bid on your own?

Max