Optimization content needed here

[Jiany]

Hello guys
Im in the process of building a web site. Content is what's missing. Is it true that content can be geared more toward optimization then other?

I was told that the way content is written can be more benefitial. Is that true?

[HHI Golf Guy]

The primary objective of you content should always be to convey an effective marketing message that compels your targeted customer demographic to take action. The desired action could be the site visitor filling out a form, registering for something, buying something, calling by phone, etc.

Once you develop the ad copy, then you can tweak the content to be optimized for search engines.

You can have the greatest optimized site content on the planet that helps move your site to the top of the SERP's for your desired keywords. But if it doesn't compel your targeted customer to take action, why bother?

[Jiany]

Thanks for the tip golfguy.